Sell more on Shopify
Practical guides to selling more on Shopify: conversion, product pages, store design, speed and installing themes. Written by people who run a store.
6 November 2026
Are Shopify themes a one-time purchase? The real cost of a store, theme and apps
Yes, a paid Shopify theme is usually a one-time payment. The monthly bills come from the apps you add afterwards. Here is what a store really costs over two years, and how to avoid paying every month.
6 November 2026
How to upload a theme to Shopify: install a zip theme in 5 minutes
A step-by-step guide with screenshots to uploading a custom theme zip to Shopify in 2026, previewing it safely and publishing it without touching your live store.
6 November 2026
Why is my Shopify store not selling? 12 fixes, in the order to check them
Visitors but no sales? Work through these 12 checks in order, from traffic quality to product pages, trust and checkout, and fix the leaks that stop people buying.