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Sellblocks vs Shopify Theme Store themes

The Shopify Theme Store is excellent, and Shopify reviews every theme on it. Here is how it compares with Sellblocks on price, licensing and choice, including where the Theme Store wins.

SellblocksTheme Store premium theme
PriceSingle theme or All-Access, paid once (see pricing)Mostly $300 to $500, paid once
What you getAll-Access: 40 complete themes plus 100 sectionsOne theme, usually with a few style presets
Stores coveredSingle theme: one store. All-Access: your own stores and your clients' stores (terms)One store per license
Try before you buyLive demo of every theme, plus a 30-day fix-or-refundFree unlimited trial in your own store until you publish
Refunds30-day fix-or-refund, in writingGenerally not refundable once bought
InstallUpload a zip in Shopify admin (5 minutes)Install from the Theme Store
Reviewed by ShopifyNo: independent, original themesYes

Prices and licensing, checked 6 November 2026

Premium themes on the Theme Store mostly sit between $300 and $500. For example, Impulse is listed at $500 Theme Store listing. A Theme Store theme is licensed to one store, and using it on another store means buying it again Shopify Help Center.

Where the Theme Store wins

  • Try in your own store for free until you publish. Our answer is a live demo of every theme plus a 30-day fix-or-refund.
  • Reviewed by Shopify. Our themes are not on the Theme Store, so they are not reviewed by Shopify. You get clean, readable Liquid you can inspect on an unpublished copy before you publish anything.
  • A large review history. Long-established themes have years of public reviews. We are new and do not show reviews we do not have.

Where Sellblocks wins

  • Choice per pound. All-Access gives you 40 complete themes, each designed for a specific kind of store, for less than one premium Theme Store theme typically costs.
  • Agencies and multi-store owners. All-Access covers your own stores and your clients' stores, instead of one license per store.
  • Conversion sections built in. Bundles, quantity breaks, comparison tables, trust rows and a sticky add to cart, without paying monthly for apps.

Is a theme from outside the Theme Store allowed?

Yes. Shopify supports uploading theme zips in your admin, and many stores run themes from independent studios. Your products, orders and pages are not affected by installing a theme. See how to upload a theme to Shopify.

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